OPPO Store in Guangzhou
OPPO Store is a free app software for Android that allows users to download applications for their devices. It is similar to Google Play and can be downloaded on any device running the Android operating system. The application can be used to install apps, games, or update existing ones. It is also a good way to keep users informed of the latest OPPO products and upcoming promotions.
The OPPO store in Guangzhou is designed to be a seamless extension of the brand’s design aesthetic and ethos. UNStudio took a holistic approach to designing the space, creating a ‘borderless’ interactive environment where meandering routes around a central resting point enable different rhythms of movement and pauses to encourage engagement with the various product displays.
A sculptural form was developed from the modular elements of the facade, inspired by bamboo and a literal interpretation of the ‘O’ in OPPO. This morphs into a truncated cylindrical form, which is repeated throughout the store, establishing an identity for the space and forming a connection between the design and technology.
The interior is organised into two areas – PULSE and EVOLUTION - with the main phone displays acting as a strong focal point in the former. The latter, in contrast, enables a range of other experiences and accommodates cafe and social zones. Throughout the store, charging seats are installed around translucent pillars, echoing the way in which people gather to share and explore their smartphones.